If you feel like the social platforms are changing every five minutes… well, you’re not wrong. New features, algorithm shifts, and updates keep rolling out and staying ahead of them can make the difference between your content flying or flopping.
Here’s a quick round-up of updates worth knowing 👇
DMs Are Instagram’s Secret Sauce
Instagram boss Adam Mosseri, has confirmed what we’ve all suspected: sends matter more than likes. If people are sending your content into their DMs, that’s the strongest reach signal right now. Time to create posts that spark conversation and sharing.
LinkedIn Video Views Take a Hit
Noticed fewer views on your LinkedIn videos lately? You’re not alone. A recent algorithm tweak has left many creators reporting dips in reach. If this is you, keep testing, stay consistent, and don’t ditch video just yet.
Shareable Insights on Instagram
Instagram is making reporting easier with Shareable Insights. You’ll soon be able to export your post, Reel, or campaign data as a PDF directly from the app. A win for creators and marketers who love a tidy report.
Shorter Reels = Better Reach
Instagram will now warn you if your Reel is longer than three minutes. Why? Because anything beyond that won’t get recommended to new audiences. Keep it tight, punchy, and engaging.
Story Scheduling (Finally!)
One we’ve all been waiting for: Instagram is rolling out native Story scheduling inside the app. No more relying on third-party tools just to plan a simple Story.
TikTok’s Instagram-Style Activity Feed
TikTok is trialling an Activity Feed that shows you the videos people you follow have liked. A small shift, but one that could change how people discover new creators.
Threads Is Catching Up to X
Threads is edging closer to overtaking X (formerly Twitter) in daily active users. The slow takeover continues…
Some of these changes are small quality-of-life tweaks (like Story scheduling and shareable insights), while others (like LinkedIn’s algorithm changes and Instagram prioritising Sends) can really affect your strategy. The key? Stay adaptable. Test, tweak, and always keep your audience front and centre.
At Click&Connect Media, I specialise in helping small businesses, trades, venues, and independent brands stand out on social media. From content creation to growth strategy, I take a hands-on…
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